‘Seeing’ the product and ‘trusting’ those who rent it are significant success factors in the industry. Internet marketing standardsare of precise importance to real estate because many of the obstacles reflected in these principles are particularly high for this industry. A first principle is that Internet marketing must be calculated to reach the target market. It is not sufficient to set up a nice home page and hope that the right audience will find it, and appreciate the product.

Always remember not use intrusive or pushy messages that invite an immediate sale. Let the web visitor be interested in your real estate product by properly, and slowly guiding him or herself through the pertinent information provided, to fully answer their queries and concerns. Patiently, and concretely dealing with an online real estate client ‘invites’ interest.